Discolor Tyre Turns Tiers Bright Orange When Worn

Not many people pay attention to their tire tread quality resulting in car accidents due to poor tire maintenance. Discolor Tyre is an ingenious concept that might change the way companies like Goodyear and Michelin manufacture their tires. The idea is to apply a rubber layer colored in a high-visibility color that stands out like bright orange within the tire, which will reveal itself after the tire has worn out -- visually indicating that the tire is in need of replacing or perhaps rotation. A similar color changing concept is already being used in applications like toothbrush wear indicating bristles which tell you when to replace your brush.

Nir Schneider

Editor-in-Chief

The Modai Is The Most Beautifully Designed Smartphone Inside & Out

What if there was a phone that was so different that it could be the next iPhone of the touchscreen phone revolutionizing. The Modai is a stunning smartphone concept created by Julius Tarng with a set mind of creating a single exterior design with modular and hot swappable, upgradable hardware specs for a sustainable ecosystem consumers will most benefit from. Instead of having to replace your smartphone every so often because of the desire of wanting the newest gadget and the fear of obsolescence, the Modai offers a much more satisfying purchase for the long run most iPhone users are accustomed to due to a new iPhone release only once per year. It's a slap in the face to all the Android running smartphones out on the market that get released every week. Catch more after the break.

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iPhone 5 Must Have This Volume + Mute Button Switch Hybrid

Concepts make us want things that aren't even in reality. And while many concepts seem impossible, this one just might see the day of light. Apple, are you taking notes? This silent switch combines volume buttons into one volume rocker button that also acts as the silent/mute switch resulting in a all-in-one volume muting hybrid switch button. Seems plausible enough to us and we really wish this is something Apple will revolutionise with the iPhone 5. Because after all, it's these small details that make a product even better. We have designer, Anton Kudin, to thank for this wonderfully sleek Volume + Mute concept.

Nir Schneider

Editor-in-Chief